CX/UX Specialists have proposed conducting usability testing conducted by research and analytics squad under smart services.
- Facilitate in-house lab workshops, focus groups and testing sessions by a customer-ledteam
- Research led data will harbour any change with customers
- Key customer persona will be created & shared across
- Encourage A/B testing by customers to validate the changes and impact
Improved omnichannel experience
- Increased Customer Interactions
- Reduce the money spending on external vendors to perform UX activities, by 50%
- Increased customer adaption and number of transactions by 25%
- Speed of Delivery of new release to be 1 months in the next 90 days
- Returning Customers to be increased by 25%
- Increase Customer happiness Meter score to be 80% in days
- Customer-centric processs hows improvement in providing quality services, good product and increase company value.